01
Keep the next purchase close
Give members a convenient place to find products that fit the training routine they already follow.
GYM-FIRST WHOLESALE / PARTNER PROGRAM
BUILD A BETTER SUPPLEMENT SHELF.
A practical partner range for gyms, retail stores, trainers, and creators who want to keep the next member or customer purchase close to the routine.
A focused supplement shelf, clear margins, and a simpler path to replenishment.
BUILT FOR THE FLOOR
A SMALLER SHELF CAN DO MORE WORK.
A clear range gives staff and members an easier way to understand what belongs in the routine, what to consider next, and how to keep the shelf current.
02
Start with a focused range
Build around the products your audience is most likely to understand, use, and return for.
03
Plan the shelf with real numbers
Review available wholesale pricing and intended retail pricing so you can evaluate your shelf economics before ordering.
04
Replenish without the guesswork
Approved partners use the Partner Portal to review the catalog, place orders, and plan their next replenishment.
START WITH A FOCUSED RANGE
THE OPENING SHELF IS A FRAMEWORK, NOT A FORMULA.
Use these flexible starting frameworks to explore the public catalog. They are not fixed bundles or required order quantities.
STARTER ASSORTMENT / 01
GYM CORE
The dependable shelf foundation: products that support the most common training conversations in a gym environment.
VIEW GYM CORE PRODUCTS.
STARTER ASSORTMENT / 02
PERFORMANCE SHELF
A focused selection for members who want to make training intensity, energy, and performance part of a more deliberate routine.
VIEW PERFORMANCE PRODUCTS.
STARTER ASSORTMENT / 03
WELLNESS & WEIGHT-MANAGEMENT
Products that support broader conversations around daily wellness, consistency, body-composition goals, and sustainable routines.
VIEW WELLNESS PRODUCTS.
The right opening shelf depends on your space, audience, training focus, and expected demand.
KNOW YOUR INPUTS
PRICE THE SHELF BEFORE YOU STOCK IT.
Approved partners receive access to current wholesale pricing through the partner process. Compare your wholesale cost with the intended retail price for each product, then choose an assortment that fits your space, audience, and expected demand.
Gross margin = (Retail price − Wholesale cost) ÷ Retail price
Current partner pricing is available after approval and should be reviewed in the Partner Portal before placing an order.
Actual pricing, costs, customer demand, and realized margin may vary by product, market, sales channel, and partner strategy. Review current pricing in the Partner Portal before placing an order.
MAKE THE SHELF EASY TO SHOP
SIMPLE MERCHANDISING. CLEARER CHOICES.
A focused shelf is easier for staff to explain and easier for members to navigate. Group products by the training question they answer, keep labels visible, and make replenishment part of the same weekly operating rhythm as the rest of your retail area.
Group by routine
Put products beside the training conversation they support so the shelf reads in a useful order.
Keep the range focused
Make the first choice easier by giving each product a clear job on the shelf.
Review and replenish
Review the catalog and your shelf rhythm together when it is time to plan the next order.
PARTNERS AS THE UMBRELLA
BUILT FOR PARTNERS WHO STAY CLOSE TO THE ROUTINE.
01
Gyms and fitness facilities
Keep relevant products close to the members building their routine on your floor.
02
Retail stores
Create a focused supplement section that gives shoppers a clearer path through the range.
03
Personal trainers
Give clients a practical product conversation that can stay connected to the work you coach.
04
Fitness influencers
Share a considered range with an audience that already looks to you for training context.
START THE CONVERSATION
LET’S BUILD THE RIGHT SHELF FOR YOUR BUSINESS.
Tell us about your business, audience, sales environment, and expected product demand. Apex reviews each application before providing access to partner pricing and ordering.
Applications are reviewed individually. Share the context behind your shelf, store, training practice, or audience to start the conversation.
APPLY TO BECOME A PARTNER.APPROVED PARTNER PROCESS
A CLEAR PATH TO ACCESS.
Approval provides access to the Partner Portal and current partner materials. It does not guarantee sales or a particular outcome.
Apply → Review → Access the Partner Portal → Build and replenish your shelf.
PARTNER PROGRAM FAQ
CLEAR QUESTIONS. PRACTICAL ANSWERS.
Who can apply for wholesale access?
The program is for gyms and fitness facilities, retail stores, personal trainers, fitness influencers, and other partners who want to carry Apex for the people they serve.
Is a physical shelf required?
Not necessarily. The right sales environment depends on your business, audience, and channel. Describe how you intend to present Apex in your application so the team can review the fit.
How do wholesale pricing and margins work?
Approved partners receive access to current wholesale pricing through the partner process. Compare wholesale cost with the intended retail price for each product; terms and realized margin vary and should be confirmed through current Apex partner materials.
Are there opening-order requirements?
Opening-order terms can vary by partner and current program materials. Confirm the requirements with Apex during the application review rather than assuming a fixed minimum.
How does replenishment work?
Approved partners use the Partner Portal to review the current catalog, place orders, and plan their next replenishment. Timing depends on your assortment, space, and demand.
Are samples available?
Sample availability is not assumed. Ask Apex about current partner materials and any sampling options that may apply to your business.
Are exclusivity or MAP terms included?
Do not assume exclusivity or MAP protection. Any current terms should be confirmed through Apex partner materials and your partner conversation.
How does Apex review an application?
Tell us about your business, audience, sales environment, and expected product demand. Apex reviews each application before providing access to partner pricing and ordering.
Where do approved partners log in?
Use Portal Login in the main navigation to reach the Partner Portal after approval.
How does bulk ordering work?
Approved partners receive access to the Partner Portal for current catalog review and wholesale ordering. Terms vary and should be confirmed through current Apex partner materials.